Over the years you meet really neat people while owning a quilt shop. One of my favorite quilting friends is Joan Hawley’s, owner and creator of “Lazy Girl Designs”,. Her approach to quilting and sewing is fun and casual. “If it’s not fun, don’t do it!” is her slogan. She offers a full line of purse patterns, bag bottoms,
books and rulers. And her product line keeps expanding. Joan is a truly nice individual and one that I would love for you to get to know.
Here is Joan to tell us a bit about herself and her company:
I began sewing at a young age and focused on making my own clothes and home decorating furnishings. A friend introduced me to the world of quilting years later and took me to my first quilt shop. I didn’t know shops dedicated to quilting even existed until then! I took a part-time job at a local quilt shop and I started Lazy Girl Designs in 1997 in response to the customer comments I heard at that quilt shop — those customers were looking for quick and easy projects. (See Joan’s pattern and notions collection created for those “quick and easy” projects here.
I’ve been sewing for close to 30 years now (Oh My Goodness!!!) and some time ago I realized it was important to me that the project is fun to make as well as finish-able and useable. This former, urban planner-turned quilting and sewing designer, designs by “feel’ and is influenced y color trends.
“I design first and foremost by feel. There is usually an essence or personality of a bag that guides the designing process. I watch bag trends. I read a lot on the internet. I determine what I want in a bag. Sometimes when a new need pops up, like the cell phone lifestyle, of course we want to incorporate that into our purses/totes.” I am strongly influenced by color trends. Colors have a definite feel and personality.
Lazy Girl Designs is best known for our bag and tote patterns which make up a bit more than half of our product line. We function primarily in the quilt world and what makes our designs different from other similar offerings in that industry is our classic-styled designs with no patchwork, no binding, and details that make our designs look less ‘quilty’. Our look is clean and sleek with strong design lines.
Designing from her home studio in Ohio
Joan designs from home with her hubby and dog helping to oversee the operations. “I run the company from my home rather than having an office out of the house. My husband and I are the only employees and we hire contract staff when needed. I don’t want the company to overrun the house.
My house is my home first and foremost. I designed my own studio in the basement with tons of storage, counters and custom sewing/work spaces. You can take a tour here: It includes a storage room for samples, luggage, show props, etc. and product overflow. I design with a pad of paper and a pencil. I can’t design while sitting at my desk. I like to sketch and work out the engineering before I start to play with fabric.
Lazy Girl Forum—“Talking” it Up!
I started the Lazy Girl forum because I am regularly contacted by customers with questions, comments or photos of projects to share. I love that my customers take the time to tell me how much they enjoy my designs, or share their thoughts. I started the forum so I could offer a place to address questions all at once and where members, or Lazies as we call ourselves, can share all of this good stuff with each other. We host challenges throughout the year as well. We’ve grown to close to 3,000 members in just under two years.
New Stuff
She just finished a new book for Leisure Arts, called “Bold Bags”. The book features patterns made with faux leather and mock croc purse products. The book has easy to intermediate projects and is available at Stitchin’ Heaven now.
She also has a new handbag pattern called the Noriko Handbag that will appear in the next issue of “Asian Fabric magazine”. “I took my inspiration for Noriko from a football, a pumpkin and a tear drop,” said Joan.
Next on my plate
In December, I will tape seven segments for the 40th season of Kaye’s Quilting Friends television show. Six of the segments will be 5 minute ‘tips’ and the other will be a complete program dedicated to one of our designs. Then in January, I start work on our next pattern.
The most fun for my business
I love talking with people and hearing their stories. The quilt industry is very social compared to other areas of the craft world. Joan has even taught a couple of times at a major craft show in Japan which attracted over 100,000 attendees.
Ultimate Goals
My ultimate goal is to continue to offer products my customers enjoy. I realize that might not sound glamorous in the ‘goal’ department, but I love my work. I love to challenge myself to find better or more ways to support my customers’ needs or find new niches in the industry.
Blogging and Magazines
Lazy Girl Designs was featured in the August and October issues of “Sew News” and in the Aug/Sept issue of “Threads” magazines. Joan recently started a blog as well. Now you can keep up to date on all the happenings of this “Lazy Girl”!
Look for your favorite “Lazy Girl” patterns and Joan’s new book at Stitchin’ Heaven. If there is something you don’t see that you want, just let us know so we can order it for you! Then, you too can be a “Lazy Girl”!
Until we meet again may your days be “pieceful”!
deb